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Howard Thau, President and CEOSonic Packaging, with over three decades of expertise, is a comprehensive, single-source turnkey packaging solutions provider specializing in single-use and metered dose delivery systems, simplifying supply chain complexity while delivering market-ready solutions.
“Our expertise lies in turnkey outsourcing solutions. We don't merely supply components or fill products, although we possess those capabilities. Whether our client is a startup or a multi-billion-dollar entity in the device or pharmaceutical industry, they seek a primary contact point that can assist them right from the initial phases of their program all the way through validation, stability, and a nationwide launch,” says Howard Thau, President and CEO of Sonic.
Our expertise lies in turnkey outsourcing solution. We don't merely supply components or fill products, although we possess those capabilities. Whether our client is a startup or a multi-billion-dollar entity in the device or pharmaceutical industry, they seek a primary contact point that can assist them right from the initial phases of their program—during design, engineering, manufacturing, and packaging—all the way through validation, stability, and a nationwide launch
The first step is identifying the package or device they require. This could involve examining whether they possess an existing piece that demands redesign or if they merely have a conceptual notion or basic outline of what the package or device should entail. Sonic also inquires if clients have a prototype in mind or an older model that necessitates modifications based on feedback received from professionals such as doctors or technicians. This foundational phase involves considerations about the filling and packing processes.
The company then presents customers with three or four distinct concepts or ideas. Sonic draws inspiration from various industries, as some clients’ vision can be limited by a narrow focus. For instance, a client primarily focused on orthopedic products might overlook innovative solutions existing in other industries. By broadening perspectives beyond their specific field, the company offers a diverse range of insights. This broader view is crucial to introduce the most effective solutions.
“The Sonic Approach revolves around primarily five steps, which starts with a Sonic Session, involving detailed discussion about goals, requirements, ideas, and desired outcomes. This is followed by development, quality and regulatory, project management, and production,” says Thau.
In one instance, a client approached Sonic with a unique proposition. They expressed a pressing need for a new medical device—specifically, a hemostatic paste. Their demand was driven by a military application seeking expertise in the design, construction, and filling of a handheld device for this purpose.
Then Sonic conducted a Sonic Session to understand the intricate details regarding the product's usage. It then outlined a detailed plan—from design and engineering to sampling, modeling, manufacturing, and the crucial phases of filling and pack-out.
However, Sonic understands that every customer's situation and project is different. If a client just wants to source additional components and handle the labor or pack-out services, they can still rely on Sonic.
The company’s services are backed by industry professionals with over three decades of experience in regulatory compliance, engineering, and innovative packaging services. Every client seeks the team’s reservoir of expertise to navigate the market challenges and achieve their goals. In the coming years, Sonic will continue to enhance its capabilities to support more clients.
